The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Vidyard

AUGUST 2, 2016

The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase. But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120