Bulldog Solutions, Process and Purchase

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Process Planning. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas

Buyer Personas Template Bulldog Solutions B2B Marketing

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The planning module was the original product.

Work Management

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services

B2B Marketing Zone

A Buyer Persona Template for the B2B Marketer

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Webinars

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