A Buyer Persona Template for the B2B Marketer
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Who’s Involved in Creating Personas. Buyer Personas for the B2B Marketer. 10 Rules for Buyer Persona Development: [link].
Hive9 Marketing Performance Management Includes Customer Journey Optimization
Customer Experience Matrix
MARCH 29, 2016
A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. Listen closely: It’s new.
Do You Have Any Idea Who You're Talking To?
Savvy B2B Marketing
FEBRUARY 11, 2010
This gets down to marketing basics – you need to develop buyer personas. Yet my unscientific polls show that a fair number of B2B marketers haven't undertaken the exercise of developing buyer personas. In all fairness, looking back on my days in product marketing, I don't recall many of us creating personas either. What is a Buyer Persona? to achieve their goals.