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| | THE EFFECTIVE MARKETER
MAY 20, 2011 [Bulldog Solutions, Persona] A Buyer Persona Template for the B2B Marketer
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Who’s Involved in Creating Personas. Buyer Personas for the B2B Marketer. 10 Rules for Buyer Persona Development: [link].
| | SAVVY B2B MARKETING
FEBRUARY 11, 2010 [Bulldog Solutions, Persona] Do You Have Any Idea Who You're Talking To?
This gets down to marketing basics – you need to develop buyer personas. Yet my unscientific polls show that a fair number of B2B marketers haven't undertaken the exercise of developing buyer personas. In all fairness, looking back on my days in product marketing, I don't recall many of us creating personas either. What is a Buyer Persona? to achieve their goals.
MAY 20, 2011 | THE EFFECTIVE MARKETER
[Bulldog Solutions, Persona] A Buyer Persona Template for the B2B Marketer
FEBRUARY 11, 2010 | SAVVY B2B MARKETING
[Bulldog Solutions, Persona] Do You Have Any Idea Who You're Talking To?
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