The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Process Planning. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.)

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

MARCH 29, 2016

This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120