Anything Goes Marketing

DECEMBER 9, 2007

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 Tags: video email marketing business blog youtube. The Results of Incorporating Video and Email.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Industrial Marketing Today

OCTOBER 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Vidyard

APRIL 19, 2016

The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry. Learn more about it here. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Heinz Marketing

DECEMBER 14, 2017

By Matt Heinz, President of Heinz Marketing. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Occasionally I will fit a business or marketing book in the mix! My one and only computer is a MacBook Pro.

Work Management 58

Work Management CMO Bulldog Solutions Skype 58

Vidyard

AUGUST 12, 2014

Today we look at three impressive B2B videos and the takeaways you can use to spruce up your own B2B video marketing storytelling. The lesson for marketers? Kyle and Jay chat about Fourth of July fireworks briefly before discussing marketing, and the two are plain ol’ fun to watch. Bravo SunGard!

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. What’s more interesting is the figures for the Marketing Automation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. “The standard marketing budget allots bigger budgets for top-funnel marketing content. What Should You Expect When Budgeting for Video?

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. PS - feel free to look for me on Facebook.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

WebMarketCentral

MAY 20, 2009

Today your logo has to work as tiny square icon in a browser address (see our website for example) to 50-foot long banner hanging from the ceiling of the Cow Palace… and also on business cards and in email marketing… We all need reminders I’ll use myself as an example of what doesn’t work. Rubicon Marketing Group ’s logo is interesting.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Customer Experience Matrix

MARCH 29, 2016

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. The planning module was the original product.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40