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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. throughout the buying journey.

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. About Marketo Revvie Awards.

Marketo 50
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Marketing Content That Sells

The Effective Marketer

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Online success comes from thinking like a journalist and a thought leader”.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Is good to see what’s out there, what is working and what is not. Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. You can leave a response , or trackback from your own site.

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

“When it comes to working on concepts and brainstorming videos, it is crucial to throw every option imaginable on the table. If you limit yourself to only working with one or two ideas, you’ll actually lengthen the brainstorming process as you deny any kind of change. And, once you have video you also have text.