Remove prospect
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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Bulldog Solutions. Video is one of the top-performing assets for us,” said Michael Ballard, senior manager of digital marketing at Lenovo.

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Email Tips for the New Year Part I

Anything Goes Marketing

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. This does a few things. Hope the tips helped!

Tips 100
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Apples and Oranges

ANNUITAS

.  For the sake of clarity, let’s look at the difference between the terms “Marketing Automation” and “Lead Management”: Marketing Automation is technology or software that automates manual tasks, integrates databases and allows for consistent, repeatable communication to your prospects across multiple channels (email, direct mail, web, etc.).