Industrial Marketing Today

OCTOBER 1, 2011

Then comes the silence because they are having trouble connecting the dots between inbound marketing and sales. This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Heinz Marketing

DECEMBER 14, 2017

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. This week I’m thrilled to feature Janet Rubio CMO at True Influence.

Work Management 58

Work Management CMO Bulldog Solutions Skype 58

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

WebMarketCentral

MAY 20, 2009

Bulldog Solutions ’ logo is so memorable that it wins in my book. The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Could it be a blue sales funnel with blobs in it? Tags: General Marketing. All logos are shown at 1.5 inches wide. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40