The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Industrial Marketing Today

OCTOBER 1, 2011

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. Marketing can assign scores to incoming leads based on demographics and site interactions.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Ranking 60

Customer Experience Matrix

MARCH 29, 2016

This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Online Marketing Institute

JULY 31, 2009

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40