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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! The content on this Weblog is available for your informational and non-commercial use only.

Lead Ranking 40
Lead Ranking Lead Scoring Enterprise Management Work Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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