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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. A lot of my day is spent communicating ideas or sharing information so I would be lost without MS Office. Here, in her own words, is how she gets stuff done. iPad, iPhone.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

I also find time to drop by and chat with them on a more informal basis, too.” ” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready! In addition to project meetings, I like to schedule quarterly syncs with all of my partners to make sure our goals and calendars are aligned.

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Email Tips for the New Year Part I

Anything Goes Marketing

With this additional information, you can target these people accordingly. Slightly change a headline or subject line in emails sent to different contacts using standardized information in your database. There is no such thing as private information in the 21st century. then the cost to re-build your database.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The measurement module reads information from plans and imports revenue, accounts, opportunities, and contacts from CRM, marketing automation, and other systems. The planning module was the original product.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! The content on this Weblog is available for your informational and non-commercial use only.