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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Bulldog Solutions. Today’s buyers expect video to be part of the learning process,” said Vidyard co-founder and CEO Michael Litt.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Bulldog Solutions Guide to Creating Buyer Personas: [link].

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Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. If you limit yourself to only working with one or two ideas, you’ll actually lengthen the brainstorming process as you deny any kind of change. Video marketing has proven its worth time and time again.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!”

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Marketing Content That Sells

The Effective Marketer

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Online success comes from thinking like a journalist and a thought leader”.

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Email Tips for the New Year Part I

Anything Goes Marketing

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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