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The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.
Industrial Marketing Today
OCTOBER 1, 2011
They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!”
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ANNUITAS
AUGUST 19, 2010
This technology can help marketers score prospects, nurture leads, deliver dynamic content, track prospect marketing history and report on marketing activities. However, prior to launching their email campaign utilizing the marketing automation system, they decide to develop and implement a lead management process.
Online Marketing Institute
JULY 31, 2009
Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. 4) Rescore contacts place in nurturing, education, or development campaigns. That can really help you apply different nurturing strategies for different types of leads. And there's another major benefit.
Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.
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