Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

AUGUST 2, 2016

With more than 1,000 assets that generate over 2 million viewing minutes per year, video has become one of their highest opportunity influencers. But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

ANNUITAS

AUGUST 19, 2010

   Lead management goes beyond focusing on the top of the funnel i.e., demand generation.   They waste no time and launch an email marketing campaign targeting their current prospect database.    The research focused on 250 B2B organizations who have implemented a Marketing Automation Solution. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40