LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. They think strategically about their sales & marketing processes. Technology & Process Go Hand in Hand.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

DECEMBER 9, 2007

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 If you go and visit your customers, take a long a camera and record a 10 second testimonial.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Customer Experience Matrix

NOVEMBER 19, 2008

Alexa Alexa rank share Already in Guide: Eloqua 20,234 0.007070 Silverpop 29,080 0.003050 Marketo 68,088 0.001700 Manticore Technology 213,546 0.000610 Market2Lead 235,244 0.000480 Vtrenz 295,636 0.000360 Marketing Automation: Unica / Affinium* 126,215 0.000850 Alterian 345,543 0.000250 Aprimo 416,446 0.000220 Neolane 566,977 0.000169 Other Demand (..)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Industrial Marketing Today

OCTOBER 1, 2011

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. However, it is sales that actually hears how customers describe their products and services.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Vidyard

AUGUST 12, 2014

SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. The lesson here? Interview-style videos are a great way to give your video collection a boost.

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

Vidyard

JANUARY 15, 2016

An educational explainer video is great for improving awareness, a deeper product-focused or demo video assists in consideration, and a customer success story video is perfect for the decision-making stage.” ” – Brian Maschler, Chief Creative Officer, Bulldog Solutions Ok, you’re ready!

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Hope the tips helped! PS - feel free to look for me on Facebook.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Customer Experience Matrix

MARCH 29, 2016

Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

ANNUITAS

AUGUST 19, 2010

It addresses the entire buying cycle from response all the way through to close and even retention and customer service. This will allow them to choose the prospects and customers they want to target and tailor the messages to each segment.  Marketing Automation Technology.

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40