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Buyer Personas: How to Deliver Relevant Content to B2B Buyers

Savvy B2B Marketing

New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. According to IDG Communications , buyers only find relevant content 42% of the time. One point really caught my eye. Why does this matter?

Integrated Marketing Tips from Todd Davison of Demand Frontier

Fearless Competitor

(Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. Your goal is to create messages of high relevance that also align with your solutions, services and products. Hot Topic Generation: What is the relevance of our topic? One of the challenges of message creation, however, is the Content Gap.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache.

Live from OMS: Integrated Marketing with DemandFrontier’s Todd Davison

Fearless Competitor

(Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. Your goal is to create messages of high relevance that also align with your solutions, services and products. Hot Topic Generation: What is the relevance of our topic? One of the challenges of message creation, however, is the Content Gap.