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Buyer Personas: How to Deliver Relevant Content to B2B Buyers

Savvy B2B Marketing

New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. wrote recently about the value of developing buyer personas , giving the example of how they can help shape content to make it more relevant to prospective buyers.

Integrated Marketing Tips from Todd Davison of Demand Frontier

Fearless Competitor

(Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. Your goal is to create messages of high relevance that also align with your solutions, services and products. And don’t forget traditional media: talk to people, read offline. * Hot Topic Generation: What is the relevance of our topic? What’s a win?

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How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache.

Live from OMS: Integrated Marketing with DemandFrontier’s Todd Davison

Fearless Competitor

(Editor’s Note) Todd is one of the founders of Bulldog Solutions, who recently left to form DemandFrontier. Your goal is to create messages of high relevance that also align with your solutions, services and products. And don’t forget traditional media: talk to people, read offline. * Hot Topic Generation: What is the relevance of our topic? What’s a win?