White Paper Relevance Content Bulldog Solutions

SAVVY B2B MARKETING MARCH 31, 2010 Buyer Personas: How to Deliver Relevant Content to B2B Buyers New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. wrote recently about the value of developing buyer personas , giving the example of how they can help shape content to make it more relevant to prospective buyers. MORE >>	SAVVY B2B MARKETING OCTOBER 27, 2009 How to Squeeze the Most Life from Your Content Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan. As a follow-on to its survey, Bulldog Solutions produced a Webinar entitled How to Cure the Content Headache. MORE >>	RECENT POSTS MARCH 31, 2010 \| SAVVY B2B MARKETING Buyer Personas: How to Deliver Relevant Content to B2B Buyers OCTOBER 27, 2009 \| SAVVY B2B MARKETING How to Squeeze the Most Life from Your Content
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