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One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks

Savvy B2B Marketing

Plus, we had to focus on a single persona due to our nurturing budget. While it ultimately makes sense to interact with a variety of touchpoints across the prospect’s organization, it’s more practical for us to deal with one or more technical folks. Q. Describe your process for developing ideal customer profiles/personas. A. We align content with the buying cycle.