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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Ballard and his team won the 2016 Markie Award at Oracle Modern Marketing Experience for Best Digital Marketing Experience, in part because of the company’s strategic use of video.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. For a growing number of modern marketers, the road to revenue is paved with video marketing.

Eloqua 50
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Process Turns Marketing Automation Into Revenue

LeadSloth

The companies that are successful with Marketing Automation take a different approach. In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge).

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/. . Media Contact: Brad Hem.

Marketo 50
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Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 Company videos for holiday cards. The bottom line here is that video has come a long way.