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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. During the Bulldog Solutions event, we discuss this issue of how to create one and who should be involved.

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Marketing Content That Sells

The Effective Marketer

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.