Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

PureB2B

MAY 2, 2016

Write an email that you would want to read and watch your click-through rates soar. The post 6 Tips for Writing an Effective B2B Lead Building Email appeared first on PureB2B. Personalize your emails. Give them personality, sass, and don’t forget humor. Automated email campaigns usually sound generic or like a robot wrote them.

Effectiveness 54

Effectiveness Urgency Marketing Tips Ad Building 54

Marketing Insider Group

AUGUST 7, 2023

It’s a reliable way to build genuine relationships with your audience, cut through the noise, and connect with your buyers on a deeper level. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Your readers are busy people. Passive voice.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

DECEMBER 19, 2022

By using creative writing tactics, like emotional headlines, you can ignite interest in your audience and grasp the attention of readers. Moral of the story: driving traffic to your site and reaching your target audience calls for both SEO and smart writing skills. Writing Emotional Headlines. Video Source: WebFX.

Copywriting 271

Copywriting Click Rate Urgency Marketing Lead Scoring 271

Marketing Insider Group

JANUARY 2, 2024

Relationship building and lead generation. One of the standout aspects of B2B SEO is the emphasis on relationship building. You may even consider writing content for different types of stakeholders. Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

PureB2B

MAY 2, 2016

Write an email that you would want to read and watch your click-through rates soar. The post 6 Tips for Writing an Effective B2B Lead Building Email appeared first on PureB2B. Personalize your emails. Give them personality, sass, and don’t forget humor. Automated email campaigns usually sound generic or like a robot wrote them.

Effectiveness 48

Effectiveness Urgency Marketing Tips Ad Building 48

Biznology

DECEMBER 28, 2020

You Should Be Writing Every Day. You might not want to write unless you feel like you can get a lot of quantity out. You can even write a phrase rather than a sentence. Judgment happens after you write as part of the editorial process. The same can be true for writing. The post You Should Be Writing Every Day.

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Paper Twitter Order Studies 187

Marketing Insider Group

MAY 1, 2023

You can’t build an effective content strategy without these facts and data. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom. That story becomes the heart and soul of everything you write. Writer onboarding.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Marketing Insider Group

JUNE 7, 2023

Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Your SEO plan needs consistency and regular updates, as well as attention to metadata, link-building, and readability. You should also engage with other brands to create link-building opportunities.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

MARCH 25, 2024

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Building a Trustworthy Marketing Database Trust is everything when it comes to your marketing database. Image Source: Adweek So, how do you build a marketing database that’s as solid as a rock?

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

nDash

SEPTEMBER 5, 2018

Build a content community. . There just aren’t enough hours in the day to ideate, write, and distribute great content on top of organizing the strategy behind it all. Regardless of your specific needs, you can build a content community that perfectly balances quantity and quality while driving toward specific business goals.

Communities 40

Communities Ad Building Work Management Marketing Management 40

Marketing Insider Group

APRIL 17, 2023

Some experts are keen to build an audience on social media and promote their knowledge of a particular domain. Take that as a win and build on it with your SME. Others like to outline or even write the piece themselves and let you take it over the finish line. Show how the content will enhance his or her brand.

SME 312

SME Tips Content Marketing Work Management 312

Salesforce Marketing Cloud

NOVEMBER 13, 2023

Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. Generative AI revolutionizes the way we interact with information, and as a result, it changes the way we think about and build applications. Today, we are at a similar inflection point with AI.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

MarketMuse

SEPTEMBER 13, 2018

Learning how to write SEO optimized content is not easy If it were, every blog post. would be number one. The majority of SEO friendly strategies struggle because they lack an understanding of search engine ranking factors and how Google evaluates content. Often, SEO tweaks are hard to implement by writers as they lack context and relevance.

Optimization 45

Optimization SEO Ad Building Content 45

Oktopost

MARCH 19, 2024

Hot Topics: Best practices for using AI to its full potential His top AI tools for content creation The significance of personal brands to build relationships with your audience Meet Etien Etien Yanev is a Senior Social Media Manager with over 12 years of marketing experience. Love going Behind the Post? Catch all of the episodes here !

Social Media 136

Social Media Media Startups Youtube 136

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. But even in that black hole of customer insights , consider these four pieces of SEO advice to build a stronger foundation for your content. Yes, we may get lucky.

SEO 144

SEO SERP Content Keywords 144

Oktopost

FEBRUARY 12, 2024

From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. It can also refine writing skills and give insights into the art of content creation.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Invest time into building a guide upfront to help you streamline and standardize copywriting in the future.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? When the speaker’s credibility matters more than the content they share, it’s time to be more proactive about how you build trust with customers across every channel.

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Trade Press Services

APRIL 1, 2024

Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In As such, when organizations invest in their workforces, they also invest in business growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Optinmonster

FEBRUARY 15, 2024

You continue to build a relationship with that visitor based on the needs they expressed by opting in to your lead magnet. And before you can even start writing, you have to think of an idea for a lead magnet first! And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

chiefmartech

FEBRUARY 7, 2024

I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. While acknowledging the cosmic power of that low-level foundation upon which all software has been built, let me just say that writing Assembly sucked. I have a point.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Oktopost

JANUARY 16, 2024

Our employee advocacy platform is ideal for organizations looking to start and expand their social selling strategies by providing sellers with the ability to create content that educates and builds valuable relationships with their audiences right at their fingertips. This way, your sellers are not posting repetitive, unoriginal content.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Instead, write naturally and include keywords only where they make sense. And remember: ranking content is helpful content.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Oktopost

JUNE 6, 2023

Clare joins the show to share how she leverages social media and employee advocacy to raise brand awareness, build trust, and position Singletrack as an industry thought leader. Her expertise encompasses social media management as well as broader content strategy and writing. Watch the live recording: Love going Behind the Post?

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. Show off your personality and start building a connection.

Examples 117

Examples CAN-SPAM Newsletter Email Marketing 117

Marketri

MARCH 6, 2024

But there’s another passion that I rarely write or post about—entrepreneurship. It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. Build Your Own Network Marketri was born in quaint Doylestown, Pennsylvania, which is in central Bucks County. What a gift!

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Salesforce Marketing Cloud

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Write more-specific AI prompts Great generative AI outputs also start with great prompts. Before : Write a marketing campaign for sneakers.

Generation 127

Generation Lead Ranking API Knowledge Base 127