Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Be creative with promotions.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 31, 2011

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. We had to build many different ways to combine them. Watson would produce multiple syntactic assignments because there was no guarantee of approaching that problem correctly. The most frequent occurred less than 3% of the time. Watson Architecture.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Try posting your needs and what you’ll pay and see who responds. You do not want to pay a freelancer to learn your business on the job. Hiring freelance help blind is a risky affair.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 20, 2011

Download a sample chapter. They want to talk to the people who build the products they are considering, ask detailed questions and gain confidence that the company is a worthy long-term partner. The fact is that much of what works in consumer markets would fail in B2B interactions. ’s into the process.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 9, 2012

Brand building in the digital world is the future.” Success can be a curse, though, and the maker of Crest, Tide and about 25 other billion-dollar brands has struggled to wean itself from a traditional focus on coupons and samples in favor of a culture of engagement. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50