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Sales Engine
JANUARY 7, 2016
Everyone, including you, is more educated and informed about how selling works compared to five or ten years ago. Content marketing has proved to be an effective approach for B2B lead generation , especially those with a complex sale—but, to work effectively, it can’t be campaign driven. But that time has gone. This takes time.
Sales Engine
OCTOBER 16, 2015
Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. That means you need an editor who’s going to dig into your industry and develop relationships with readers. The answer is critical for anyone in B2B marketing today.
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