Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills.

Keywords 95

Keywords Template Analysis Barriers 95

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We all know ads don’t work. Content Marketing is the about building measurable business growth. Building the business case for content marketing is often a tricky proposition.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? But don’t do all of the talking—ask probing questions as well. Here’s a look at a few time-tested core tactics to use.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Only when teams feel safe to explore new ideas, even if the ideas end up on the cutting room floor, can the MTMF work.

Training 242

Training Work Management Paid Search Agency Analytics 242

Martech

APRIL 18, 2024

A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. Which roles within your organization work on the tasks identified and who needs access to the AI tools? What does your business need to do with AI? Which marketing tasks could benefit from the help of AI tools?

Marketing AI 115

Marketing AI Paid Search Agency Generation Enterprise Management 115

Martech

JANUARY 25, 2024

A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? Let people see what makes you tick, what you stand for and what you’re working on.

Intent 116

Intent Brand Identity Branding Paid Search Agency 116

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? If you answered no to any of those questions, help is available. And start thinking about security and ethics questions early on.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Content Standard

APRIL 19, 2024

With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution.

Enterprise Management 90

Enterprise Management Design Work Management Brand Identity 90

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Building a relationship before they ever have an explicit need for our offerings. The rise of smart mobile devices. Subscribers?

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. Ultimately, you want to augment your human intelligence resources, not replace them. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Marketers can use natural language processing (NLP) to ask questions about existing customer data. These insights can be turned around quickly to build product roadmaps. And these insights can bring in more leads.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Elements of an effective sales email When to use a sales email template 4 sales email templates and why they work Sales email template best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Simple, low-stakes question.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Salesforce Marketing Cloud

JANUARY 2, 2024

A better question might have been, “Can we even afford to find out?” Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. would be a definitive, “Yes!”

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. Build trust across generational gaps This is certainly not an absolute, but social media strategists and managers tend to skew younger than their supervisors and leadership within the organization.

Social Media 116

Social Media Work Management Media Trust Marketing 116

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. We compiled a list of the most critical questions you will need to answer to develop a successful go-to-market strategy. Answer the below questions to ensure your company goals are outlined and aligned with your vision.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. As you start the New Year, it’s time to consider a new approach to brand building. Building a brand to change minds and behaviors Building a brand with the potency to change minds requires forethought.

Ad Building 132

Ad Building Brand Identity Branding Marketing & Strategy 132

Martech

SEPTEMBER 12, 2023

It allows users to ask questions in natural language, regardless of the product they are using. Einstein Copilot will then find the information for the user, as long as it has been trained to answer the question. This allows it to understand complex questions and provide accurate answers. Why we care. Get MarTech! In your inbox.

Marketing AI 116

Marketing AI Work Management Marketing Automation Services Marketing Management 116

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? Personalization helps build trust and credibility, key components in nurturing a relationship with a highly knowledgeable and skeptical audience.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. The broader the audience, the more generic the message was to make it work for everyone.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

SocialPilot

APRIL 22, 2024

But that doesn’t mean that these time frames will work for everyone. There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on different factors, such as your target audience, industry, audience location, and many more. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Salesforce Marketing Cloud

OCTOBER 10, 2023

See how it works What is a sales cycle? Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. If you can’t answer yes to these three questions, the lead is likely not a qualified candidate.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Building from an emotional core and circling back to connect fosters a stronger brand identity and a more loyal customer base. Building authentic brand advocacy 1. Is it innovation?

Work Management 100

Work Management Marketing Management Product Differentiation 100

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes?

Digital Asset Management 108

Digital Asset Management Process Work Management Customer Surveys 108

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 6, 2023

Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? After all, you can ask ChatGPT almost any question and get an exact answer. Just ask ChatGPT and it will give you step-by-step instructions.

Marketing AI 139

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 139

Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer community , where customers gather to share ideas, answer questions, and solve problems together. This can be done virtually or in-person).

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Thus, you’ll be able to build trust with prospects and streamline their decision-making.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Martech

NOVEMBER 13, 2023

A good feedback loop gives you actionable information and answers key questions, such as the best channel to reach a particular individual or audience segment or what offers are most compelling. Experimentation Part of improving means continually asking questions. Innovation in the work performed.

Planning 97

Planning Work Management Act-On Organic Leads 97

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Martech

FEBRUARY 27, 2024

Break silos and build connections. Embrace transparency, sharing values and even challenges to build trust. Meanwhile, Bennett, a creative director and son of a coach, made a conscious decision to shift from working as a creative director on fleeting campaigns to building his coaching practice. In your inbox.

Marketing & Strategy 102

Marketing & Strategy Marketing Strategy Fulfillment Planning 102

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The only difference is experience level (most people working in social aren’t entry-level or freelancers). This led us to new questions. “Who do consumers think runs brand accounts?” She wants to do the same for others.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. It could be solving a problem, answering a question or helping at the right time. What’s missing?

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Salesforce Marketing Cloud

APRIL 13, 2023

Build trust; close the deal. That’s how relationship selling works. Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Get started 4 tips that support relationship selling The goal of relationship selling is to create the feelings that build trust.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Optinmonster

APRIL 3, 2024

Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. Or, are you are struggling to get responses from your outreach emails.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). The top used tools on this list, Google Postmaster and MX Toolbox, are free.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91