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Writing on the Web

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Next Steps. If not, why not?

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Excellent products and services that deliver much more than expected, worth the price.

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I don’t think enough of you do a good job of trust building. But hardly anybody talks about trust building.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Your goal is to build loyal followers and this is only possible if you add quality content. One of the best things about social media is that it can help you understand what your customers think about your products and services. There is no foolproof way of building a large social following. Don’t become a cliché.

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Client Testimonials: Readers Know When They’re Phony

Writing on the Web

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials ? Vague or irrelevant to the product or service at hand.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

As I shared in my last post, your newsletter should build trust and confidence with your readers. David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.)

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Better Blogging: Messages that Inspire Desire…

Writing on the Web

My company needs to build credibility and trust. A good-looking professional blog or website will build a marketing list. What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. What’s your message? How can you inspire desire?

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