Remove build

WriteSpark

article thumbnail

Set the Purchasing Agenda with White Papers

WriteSpark

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .

Paper 120
article thumbnail

Good Writers: You Can Never Know Too Many

WriteSpark

A new product launch needs several writers working in parallel. You can avoid this last-minute scramble by building your resource list now. But not all writers can write everything well, in spite of their optimistic willingness to try. A project needs a copywriter with highly technical knowledge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Good Writers: You Can Never Know Too Many

WriteSpark

A new product launch needs several writers working in parallel. You can avoid this last-minute scramble by building your resource list now. But not all writers can write everything well, in spite of their optimistic willingness to try. A project needs a copywriter with highly technical knowledge.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

This means increasing web traffic, building web authority, and gaining more inbound leads – goals every professional services firm should strive to achieve. If firms start to determine which online marketing tools are right for them and begin to focus more on these tools, firms will begin to reap the benefits.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

This means increasing web traffic, building web authority, and gaining more inbound leads – goals every professional services firm should strive to achieve. If firms start to determine which online marketing tools are right for them and begin to focus more on these tools, firms will begin to reap the benefits.

article thumbnail

Why Does Writing Take So Long?

WriteSpark

Or, the writer starts writing according to an approved outline, then is told to stop because the product or marketing directions are changing. And many writers build-in a quality-check cycle, knowing that a fresh look at a draft on the next day always improves the material. The project may go into limbo for days, weeks, or longer.

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. You'll see the results in better content that is also better matched to its audience and purpose.