Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. Spector : It’s machines and humans working together to build things we couldn’t build separately. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? We have to do that with robots.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

APRIL 24, 2012

Product and service innovation. They hang out where customers hang out, build relationships and help them become part of our family,” he said. The tools help build trusted relationships.”. The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. My only quibble is the need to click through twice to get from a homepage headline to a source story. Adobe doesn’t even have access to the 30,000-name newsletter mailing list.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Just because you build it doesn’t mean people will come.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 29, 2013

If they continue to build better products at lower cost than we do, we should pay attention to that. Comment: Sort of a restatement of the results above, but it’s further evidence that companies in emerging markets are more adept at internalizing information from many sources.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Buy ads against pages of competitors or similar products.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social marketing is about building relationships over time.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JULY 15, 2011

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. It’s a prime source for my Newspaper Death Watch blog.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. They already knew many of them, of course.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JULY 29, 2010

CIThread has spent the last 15 months building an inference engine that uses artificial intelligence principles to give curators a kind of intelligent assistant. The company is attacking the labor problem by making curators more productive rather than trying to replace them.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. I encourage you to restrain your enthusiasm. I don’t know about you, but I find that whole idea a little unsettling.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.” ” Now the customer is saying “Here’s what I want and you build it for me.”. They conduct experiments.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 4, 2011

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. This not only makes the Salesforce.com fan page a resource but builds goodwill with the sources it links to.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. The Social Business platform that IBM is building has these components: Social networking. Premier is building a new platform that will allow it so measure, gain insight and imnprove the health of our populations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. An accompanying website provides bonus information that builds on many of the points raised in the book.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 9, 2011

Journalists are quick learners by nature and their time to productivity is short. Every single journalist-turned-corporate blogger I have met is happy to be out of the burning building that is mainstream media and into something with a manageable lifestyle and a boss who isn’t a screaming maniac. I’m sure there are many more.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 20, 2011

Business executives buy companies as much as they do products. They want to talk to the people who build the products they are considering, ask detailed questions and gain confidence that the company is a worthy long-term partner. Consumers almost never face issues of this magnitude. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

ROI 50

ROI Paid Content Social Marketing Webcast 50