7 Ways you can Engage with Your Influencers
Onalytica B2B
DECEMBER 14, 2017
It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.
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