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Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Build a simplified model of your customers’ world, the journey they take from problem to solution.
Everything Technology Marketing
JULY 10, 2010
Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.
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Everything Technology Marketing
OCTOBER 14, 2009
Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Welcome to marketing for the 21st century!
Everything Technology Marketing
OCTOBER 10, 2010
Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.
Everything Technology Marketing
MAY 24, 2010
They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.
Everything Technology Marketing
APRIL 14, 2010
In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.
Everything Technology Marketing
MARCH 14, 2011
2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving.
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