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Is the quality of your data hindering your ABM success?

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In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors. Build an effective ABM strategy. Intent data helps determine which of your prospects are in-market and which are latent.

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Email Marketing vs. Marketing Automation

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Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. There is a learning curve, but you can start simply and build sophistication as you learn to effectively leverage the tools.

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How to Achieve Email Authenticity

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Aim for the latter, and you’ll build relationships. Consider all the ways you can provide personalization — location-based deals, product updates based on what a customer has bought before, cart abandonment reminders, and so on. but “What do my subscribers need from me?” There is a huge difference in those answers.

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How to Use Short Captivating Videos to Boost Sales

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In a recent research by Animoto, it was revealed that 4X as many consumers would prefer to watch a video about a product than to read about it. Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. You can also show them how to use and how to maintain the product.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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— it could be for downloading a white paper, talking to a rep, recommending you to a friend, making a purchase, or even just spending an extended time clicking around your products or services. First, they help you understand what your team or products is nailing and where you’re falling short. A little gratitude will go a long way.