Digital B2B Marketing

APRIL 13, 2011

Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. Social programs build momentum slowly, whether through listening and engaging people one-by-one or sharing great content.

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

AUGUST 30, 2011

How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Delivering value in your product or service only is no longer enough.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

APRIL 22, 2011

In B2B marketing, you build relationships around knowledge and a common interest. Your passion should be visible in your product, service, sales and hiring, not just your marketing. In the spring, she grows more than 100 tomato varieties alone for sale as starts at their small farm and local farmers markets.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JUNE 28, 2011

What is the return on people talking about your brand and product between each other? How do you measure building real and valuable relationships in social media? Before you continue, ask the following questions: What is the return on relationships? What is the return on participating in and driving industry discussions?

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

FEBRUARY 17, 2014

Companies like IBM and Coca-Cola have invested billions in building their brands. As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. The Awareness Campaign Lie. It is a higher bar your competitors must reach.

Advertisements 100

Advertisements Advertising Brand Identity Branding 100

Digital B2B Marketing

JULY 31, 2013

One thing is immediately clear reading this list: every application here delivers a core service of a company or product. Then, maybe, you can ask about building your own mobile app again. Apple iTunes (41%). Cooliris (38%). Messenger (32%). Not a single one was created primarily in support of an organization’s marketing efforts.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. Demand generation: the practice of creating demand for an organization’s products or services through marketing. Unfortunately, it doesn’t work that way.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your focus needs to align with your audience’s focus and priority, not just your product and offering. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. Select your focus. Pick your area of focus carefully.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 17, 2012

In content marketing, your competitors are not just product competitors. Publishing companies are experts at building and serving an audience by meeting their needs. You are sunsetting a product and dictating to your clients that they need to upgrade. These features have been well received in the market.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100