Crimson Marketing

JULY 10, 2014

“The secret to increasing profit margins is to harness big data to find the best price at the product—not category—level, rather than drown in the numbers flood.” ” Every product or service offered by your company has an optimal price the buyer will pay. Build skills and confidence. Actively manage performance.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 27, 2014

Who will win the race to build the best cloud suite of tools for the CMO? Corporate Marketing Other Interesting Topics Product Marketing' Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.

Salesforce.com 100

Salesforce.com CMO Paid Search Agency Marketing 100

Crimson Marketing

JULY 25, 2013

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now? Marketing Tech ).

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MARCH 3, 2015

Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. In this episode of Moneyball for Marketing, Ken explains how this counter-intuitive strategy works. That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

AUGUST 27, 2014

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Gilad de Vries leads corporate development and products for Outbrain. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

SEPTEMBER 24, 2015

In keeping with its strategic shift from a pure Telco focus to information services, Lisa Joy came on board to build a data driven organization from the marketing operations team to the boardroom. Lisa Joy is responsible for leading corporate and brand marketing across Neustar’s entire product and services portfolio.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

MAY 23, 2013

7: Spur People to Talk About and Purchase Your Products. Honesty is the best way to build relationships of any kind. It helps us build trust. 11: Begin With Email to Launch Your New Product on Facebook. Who buys it? What’s unique about them? What’s their lifestyle? What else do these people like? Use redirection.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JUNE 17, 2013

Each time you make a promise and keep it, you’re building trust and reliability This is true across any and all relationships. Corporate Marketing Other Interesting Topics Partner Marketing Product Marketing b2b marketing marketing change marketing concepts marketing message marketing solutions targeted marketing value proposition'

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

JULY 2, 2014

This allows specialty marketing technology makers to build plug-ins and allows users to pick and choose their own ‘Frankenstacks’ of marketing technology products that work together. Scott prescribes a philosophy for determining where to start.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

FEBRUARY 9, 2015

.” This is where big data steps in, alongside “big research” that gives marketers the insights they need “to change brand strategy, product-portfolio design, and marketing campaigns. The potential impact runs into billions of dollars in additional revenue…[which] goes beyond marketing and product teams.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right?

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

MAY 1, 2015

Your social presence plays a significant role in building brand trust and brand advocates with your buyers. . Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. ” Most Influential Research Channels. Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

APRIL 14, 2015

What new products should we develop? “Marketers are investing in building their analytical muscle. How can we best acquire new customers? Which existing markets and customers should we grow? Which channels create the greatest response rate? Which customers are most likely to buy and which are at risk to defect?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. This means you should never stop building brand awareness.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

SEPTEMBER 12, 2014

Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle. Right track, Fast track : A rapidly growing enterprise can easily collect an abundance of irrelevant contacts, wasting resources and obscuring insights.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

SEPTEMBER 24, 2014

They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels. Retail Rapport: Nicolas discusses how brands are building a two-way conversation through digital marketing channels and messaging personalized to segments of their online audience.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

OCTOBER 27, 2014

Sixty-two percent of the Visible Experts in our study significantly contribute to building their firms’ brand. We define your personal brand as the product of your reputation and your visibility. Build Visibility in a Target Market. Benefits Generated by Visible Experts. Develop a Strategy for your Visible Expert Brand.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

NOVEMBER 18, 2013

Build a community. This “will help you create momentum, build a community, and ensure that your content factory drives real business results.” What works for one company, product offering, etc may not work for another. Your content team goes beyond your internal marketing department. Experimentation is key.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 13, 2014

Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

JUNE 23, 2015

Noting the importance of relationships in the new marketing, Jackie says: “One of the ways to build trust is to be credible in the content areas (buyers) care about.” Learnings include: Don’t Sell…Engage. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

FEBRUARY 28, 2013

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. Product Marketing' And this is a cornerstone of any marketing mix. Better Organic Search Results.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

NOVEMBER 13, 2014

Or you can build a list organically over time and email people who want to hear from you.”. Yet, great results come from good content marketers, with the right skills, products, and content. Content marketing is getting harder. ” To answer the question – Is content marketing still worth it?

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JULY 11, 2013

Google+ is a product of Google ; where do you go when you want to find out information? For example, by sharing that individual’s content and inviting them to private communities, and/or private events, and/or private hangouts, you don’t just send them a message; you build and strengthen a relationship.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

OCTOBER 6, 2014

” “Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies. Build the right teams. CMOs need to start viewing the CIO as “a strategic partner who is crucial to developing and executing marketing strategy.” ” Prerequisites for Success. McKinsey ).

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

DECEMBER 12, 2014

In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products. Email marketing can lower costs. The overwhelming effectiveness of email marketing does not translate to a high cost of operations.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 7, 2015

In a world where customers can switch brands in an instant, the CMO must reach out through innovative products, processes, and connections to build a deeper, more loyal set of customer relationships. Unfortunately, only 22% of CMOs focus on customer retention as a top priority.”

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

JULY 24, 2014

CMOs and Marketing VPs need to step up and take responsibility for revenue production. As you build your revenue engine, you can scale your success, grow marketing’s contribution to the bottom line, and make that seat at the executive table permanent. Nearly every marketing executive is feeling the pressure to show a financial return.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

SEPTEMBER 18, 2013

No-hype is a tone-down style that engenders trust and builds rapport with ideal customers without resorting to gimmicks, threats or appeals to the worst in human nature. Dramatizes the ways a product or service satisfies a need or helps the buyer reach a cherished goal. Anything goes as long as it’s legal and it converts. .

Copywriting 100

Copywriting Ethics Stats Class 100

Crimson Marketing

JULY 9, 2015

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Building the foundation for predictive analytics isn’t a cakewalk. Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JANUARY 29, 2014

Try this instead: Build a coordinated email optimizations strategy, and make sure to link to optimized web content, too. . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers not to buy? Corporate Marketing Infographics Product Marketing'

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100