Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 28, 2015

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. Using your prospect’s language shows you understand their pain points and builds trust.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Build a storyline across the continuum of the buying process that enables mapping content to needs and priorities at different points of decision making. When they are not updated.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

OCTOBER 23, 2017

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. as they relate to your product or service). How are they similar?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

FEBRUARY 24, 2016

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. Research, buyer insights, and persona building allow us to figure out which buyers we can (and should) connect to and what will trigger them to take action.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. What separates the leader of the pack from their competitors?

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Using these data to define market segments causes managers to aim innovation at phantom targets.” [1]. 1] Christensen, Clayton M.;

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

I think the biggest challenge for marketers when understanding buyers and/or building buyer personas is keeping them up to date. When your persona research becomes outdated, your personas are no longer relevant, and sales and marketing teams will revert back to product-centric bad habits.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100

Cintell

DECEMBER 19, 2018

Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems. Communicate value in language their buyers understand. Empower sales to and marketing to use the same language as their buyers, and as each other.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120