B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. Publishers have a product focus, and to them, a social network is just another product. Publishers have a product focus, and to them, a social network is just another product.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. Here are the top 12 offenders: leader. innovative. award winning. exclusive.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

MARCH 12, 2010

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. It answers legitimate questions and serves real needs.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

JANUARY 27, 2011

Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

SEPTEMBER 29, 2011

They are expected to do all of the things they would have to do if they owned their own web sites, but merely in service of building wealth for AOL shareholders.”. Related posts: A Lesson from the Digital Productivity Terrorists. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

DECEMBER 5, 2011

Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

APRIL 14, 2010

If you write about your own product, it will sound like an ad. No matter how objective you are, when you talk about your own product or service you will reveal your bias. If you believe in your product, you should show it, whether in your PR or your traditional marketing. But when you can, use expert writers instead.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100