Avitage

SEPTEMBER 27, 2017

They have shifted from a product-based to a persona-based content framework. To survive and thrive, product and solution marketers must evolve their competencies.” ” SiriusDecisions, Building a Persona-Based Content Framework. This is often in support of a solutions selling model.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

They have shifted from a product-based to a persona-based content framework. To survive and thrive, product and solution marketers must evolve their competencies.” ” SiriusDecisions, Building a Persona-Based Content Framework. This is often in support of a solutions selling model.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

JUNE 28, 2017

The impact and costs are high — to individual productivity, functional results and to strategic business goals. They’re also accelerating with the exponential rate of change. As Mckinsey says in the two minute video in this article: “The future waits for no one.

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

JUNE 11, 2014

See Sharon Drew Morgen – Buying Facilitation) Not all buyers are ready or interested to hear about your company and product — especially those features. They must understand and align to the issues, questions and process buyers must address to make a buying decision.

Cross-Selling 120

Cross-Selling Thought Leadership Blogger Network Marketing 120

Avitage

MARCH 11, 2014

For marketers, might we say, “caught up in the need to build a brand, generate leads, to respond to tectonic changes in buyer behavior and technology …” Michael Porter on Strategy In his seminal Harvard Business Review article in 1996, What is Strategy? Almost imperceptibly, management tools have taken the place of strategy.

Marketing & Strategy 120

Marketing & Strategy Enterprise Management Differentiation Work Management 120

Avitage

OCTOBER 11, 2013

Segments in this show address: Why Content Publishing Content Requirements and Challenges marketer face Publishing Process versus the traditional Production process A Specific Content Project Example A Model for Applying the Publishing Process to All Content Projects This is the native PowerPoint version.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120

Avitage

OCTOBER 11, 2013

Segments in this show address: Why Content Publishing Content Requirements and Challenges marketer face How a Publishing Process differs from the traditional Production process marketers use A Specific Content Project Example A Model for Applying the Publishing Process to All Content Projects This is the native PowerPoint version.

Content 120

Content Custom Publishing Advertising Mediums Video Marketing 120