Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? YouTube is another way of Building Demand Where Shmuel is incorrect about Dove's "failure" is that many people may not be aware that YouTube is the platform that is hosting the video.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). NBC has created an entire online campaign to build on the theme of the actual episodes. This includes all of the web 2.0 mix such as social networks, videos etc.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. Guess who is building their house list and look at how easy it is! Email addresses are required when you leave a comment. It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Think about how you can time the changes to your pictures to promote events or product launches. When someone fills out a form or purchases a product, you should be able to trace this back to the link you tweeted about.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

FEBRUARY 18, 2009

The defense could be a marketing automation system that is not fully synced with a CRM, it could be your competition providing higher quality products or it could be a breakdown in the hand off process between sales and marketing - there are many more possibilities. Putting the Pieces Together : Touchdown! Did I misrepresent anyone?

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

APRIL 5, 2006

We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness. Here's a good campaign: Product placement inside Simpson episodes!

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. They take up room and bring your response rates down.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

NOVEMBER 29, 2006

How can you use this time productively? You see someone looking at your products, why not start a chat with them? Picture this - you're an IT Systems Architect and you need to buy a new blade server today. If you answered "listen to what's going on in the meeting" you are 200% incorrect. Typically, no one cares what you have to say.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). I hope you enjoy it and I encourage you to follow the Tweeters that I mention below.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this. Let your customers do the product plug. For your next case study, consider doing both a written and oral format.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? As this idea grows, you may want to move to a format where you bring in advocates of your products and services. A great example of this is MarketingProfs Know-How Exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

JULY 4, 2010

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 27, 2008

then the cost to re-build your database. Create one and use it to advertise events, product releases etc. You may find out that there are some diamonds in the rough (as well as some bad apples). Overall, it's most likely cheaper to give away some IJunk (I use that word to summarize IPods, IPhones, ITouches etc.)

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 16, 2007

Yes, your product may do all the talking but what else can you do that will reinforce your cool product? Did you know that XYZ has increased sales 300% since using our product?". What can you do that will make your company stick out? This is something to think about. For example "XYZ company is currently on our website.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Obviously not all of these apply but even a quick "Thanks for subscribing, here are some of my better posts may really build your LOI. For those new subscribers, send them a quick follow up email with some of the tips I've outlined above.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100