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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. Here’s a few ideas: Segmented product recommendations. Ask for feedback.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas. As you build your program, consider these five key areas. But first, they want to test potential solutions, so they schedule product demos. The size of deals.

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B2B Marketing Department Structure: Finding the Right Approach

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The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

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Integrate Sales and Marketing Software to Streamline Processes

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Build relationships—and empathy Finally, marketing and sales teams need to spend some good old-fashioned time together and build some empathy. If you could wave a magic wand and have your leads understand one thing about our product, what would it be? Ask for feedback after new products or features go to market.

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Marketing Automation for B2B: Building Effective Strategies

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It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) and which content and tactics you need to engage them.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. Tracking and reporting that allow your team to understand details about who your audience is, the stage of the buyer journey, and more to build personalization and automated messaging.

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Sales and Marketing Alignment: Why it Matters

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United Revenue Team: Building Sales-Marketing Alignment How sales and marketing teams are (usually) structured Let’s start at the beginning: how marketing and sales teams are structured. Product marketers who develop go-to-market strategies and positioning. United Revenue Team: Building Sales-Marketing Alignment