Trending Sources

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. challenge specific to link building is establishing trust.

Link 101

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data.

Content Methodology: A Best Practices Report

modern media landscape, the “If you build it, they will come” mindset is doomed to. To compete, modern organizations must adopt an always-on approach to building. suppliers, and can help facilitate corporate communications and build company culture. Product and research divisions can provide dynamic. how they’re building deeper relationships. Content. the stories.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Link building and content marketing are two profoundly different strategies and each has their respective strengths and weaknesses.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

Two reasons to invest in online business video production

Biznology

So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

content efforts, building out cohesive strategies that. emerged with smart products that offer features like. attention from a high level of production to. increase productivity. and what’s not, weighting audience-building or. marketing industry, building an audience could be a. content and building out a long-term strategy instead. Marketing. While.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

How to Build a Modern Marketing Organization

B2B Marketing Insider

Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. The post How to Build a Modern Marketing Organization appeared first on Marketing Insider Group. Due to the rapidly changing pace of technology platforms an effective structure should always allow for flexibility and growth. Content Marketing

Build Predictable Revenue

Your Sales Management Guru

Build Predictable Revenue In Your Organization. Many times we hear that “our company is too small to do these management systems that you show us, Ken”.   My answer is simple; “it’s more critical when you are small to begin building management systems and tools because revenue and profitability are considered more critical in an organization. Make 2015 Your Best Year Ever! Planning.

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The 7 Building Blocks of a Solid Content Marketing Plan

Visually

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Now that you have the tools to build a solid foundation, it’s time to start planning ! Create a calendar.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

How To Build A Culture of Content

B2B Marketing Insider

But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. Teaching others how to write, how to share on social media, and how to build their personal brands.

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3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Below are the three productivity tips he uses to get stuff done. Productivity Lessons From Dharmesh Shah. 1) Sleep 30 minutes more a day. What are your best productivity tips?

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. This is how I build my business.

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4 Reasons Why We Are Building an In-house Video Production Room

Vidyard

In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. The post 4 Reasons Why We Are Building an In-house Video Production Room appeared first on Vidyard. At EverString, we are all about using data to understand our customers. But we still have to market to these potential customers, and we think video is an excellent way to do that.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Infer Makes Headlines with Latest Product Innovations

Infer

In a recent byline article, Infer’s senior director of product marketing, Sean Zinsmeister, explains the pitfalls and opportunities of DIY predictive modeling, and which three key questions teams should ask themselves before putting the task of model building into the hands of the everyday marketer or other business function. ”  .

How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. Start engaging before they become customers.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Content Marketing Personalization: Build Relationships At Scale

B2B Marketing Insider

believe that we help businesses build relationships with new customers. Marketing is about conversations and building relationships. And the stuff that is used, gets ignored because in today’s hyper-connected, digital world, no one is interested in hearing a product pitch. I know you’re wondering “what the heck is content marketing personalization?”

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Tips On Building A Compelling Website That Generates Sales

B2B Marketing Insider

You want to get people talking about your website, sharing the featured products and content, commenting under your post, and coming back to see what else you have to offer? The post Tips On Building A Compelling Website That Generates Sales appeared first on Marketing Insider Group. Most of all – do you want to convert a random visitor into a customer? Of course you do!

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Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline. 1. Speaking with authority adds value to your brand, builds brand awareness, and establishes trust.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Find out how to build a great-performing site. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.

How to Use Live Streaming Video to Build Your Brand

Vidyard

One of the concepts behind building a strong brand is that, when brands and consumers come together, something “cool” happens: they create a powerful experience where both of their needs are met. Those kinds of video definitely help create a sense of who you are as a company, and build that fun-loving and vibrant face (or brand) that people relate to. How do you do that?

Video 84

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Spend this time building stronger relationships and making your product or service worth talking about.  2. Photo courtesy BigStock.com The post How to Ignore Annoying Strangers and Build an Online Community Your Way appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Communty-building community building Not making that up. Thanks for.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Four years and hundreds of product demos later, I am a laser-focused Solutions Consultant (or Sales Engineer at some organizations). Tell them. Questions. 

How To Build Landing Pages That Convert

Visually

Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. 1. Build trust. home page isn’t a landing page.

Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

The third man was asked: "What are you doing?" He answered: "I am helping to build a great cathedral.". Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? Marketing Strategy

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Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation.

Why brand building depends on the imbalances in people’s lives

grow - Practical Marketing Solutions

By connecting small clues in the lives of consumers Lindstrom shows how these insights are the true breakthroughs to insights and new products. I had the amazing opportunity to interview Martin and you will not want to miss this short discussion on his marketing adventures and the “culture scans” that hold the key to marketing success. Why Facebook is the new “bedroom wall.”

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” Did you know that every day on the internet: There are 4.75 There are 1.8

Plan 128

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

10 Steps to a Building a Successful Content Marketing Strategy. Writing educational, helpful content can be useful in building trust. To help customers, you can’t write about your products. They don’t care about your products or your features. If you write about your company and your products, then it’s a brochure, not content marketing.

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Build a page and profile for absolutely everything

Biznology

Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. The post Build a page and profile for absolutely everything appeared first on Biznology. People are mobile. Nobody wants to tag a 9Round gym in Courthouse when the one they’re using is in Penrose Square off Columbia Pike. miles away. Right?

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Build Customer Trust by Sending These 6 Emails

Vertical Response

When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? Here are six emails that help build customer trust. 1. Need some examples?

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