Remove build
article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

article thumbnail

4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

article thumbnail

Social Currency for the Building Product Industry

Navigate the Channel

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65
article thumbnail

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

article thumbnail

RISE Building Products Chooses ER Marketing to Help Build Its Brands and Product Profiles

Navigate the Channel

. – ER Marketing is honored to be the primary marketing agency for RISE Building Products of Mankato, Minnesota. On the client side, RISE Vice President of Sales and Marketing Ben Skoog said he, too, feels privileged to work with an agency that appreciates and understands his products and industry.

article thumbnail

Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.

article thumbnail

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. The goal may sound simple, but it’s hard to do.

article thumbnail

Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

article thumbnail

How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords.

article thumbnail

5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

article thumbnail

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done! Carving out a sales path for a product.

article thumbnail

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

article thumbnail

Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum.

article thumbnail

5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.