Trending Sources

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. January can be a good month with leftover sales opportunities but many sales teams face a weak February/March. Week Two :      Each Salesperson sends email/postcards #2 to the same Group A 20 suspects.

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Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. challenge specific to link building is establishing trust.

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Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

When you give people what they value or find useful without expecting anything in return, you build a connection and eventually trust. You can leverage some of your ideas to help people and build trust. Don’t worry about the sale pitch when you’re sharing ideas and focus on building trust. You might also like: 101 simple ways to build trust. ” My response.

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From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

Two reasons to invest in online business video production

Biznology

So if the decision-makers that your marketing is trying to attract and your sales teams are trying to reach and build trust with during the sales cycle are NOT busy, then they will have time to read all of your PDFs, white papers, and website. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Build Predictable Revenue

Your Sales Management Guru

Build Predictable Revenue In Your Organization. Many times we hear that “our company is too small to do these management systems that you show us, Ken”.   My answer is simple; “it’s more critical when you are small to begin building management systems and tools because revenue and profitability are considered more critical in an organization. Make 2015 Your Best Year Ever! Planning.

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5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. It makes my head swim.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Look for.

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Now that you have the tools to build a solid foundation, it’s time to start planning ! Create a calendar.

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3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. Below are the three productivity tips he uses to get stuff done. Productivity Lessons From Dharmesh Shah. 1) Sleep 30 minutes more a day. What are your best productivity tips?

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

Read on for the most effective and creative ways to build your email list. There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Build your email list the right way. 1. Offer some incentive to do so — a free product or service, gift card, etc. Include email registration forms on every main page of your site, as well as on the pages for popular products and services. 9. Build with your blog. If you don’t, this article is for you. Put out the sign-up sheet.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Find out how to build a great-performing site. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

How To Build A Culture of Content

B2B Marketing Insider

But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. Teaching others how to write, how to share on social media, and how to build their personal brands.

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. He started his career in Italy, building his software startup, ViVi Software. If you are the head of a marketing organization, you always have more tasks than time. Corporate Marketing Podcasts

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

Brand 90

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Radius

If you need proof, just look at the great legacy they’re building for themselves, particularly in promoting the cloud and democratizing access to software. As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. Salesforce is a trailblazer in their space. Wrapping It Up.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. This is how I build my business.

Build 100

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. What do you do to make your commute more productive?

4 Reasons Why We Are Building an In-house Video Production Room

Vidyard

In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. The post 4 Reasons Why We Are Building an In-house Video Production Room appeared first on Vidyard. At EverString, we are all about using data to understand our customers. But we still have to market to these potential customers, and we think video is an excellent way to do that.

12 Tips for Building and Managing a Bigger Sales Pipeline

Sales Prospecting Perspectives

Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. The more you build value, the more your prospects will look forward to hearing from you. Why do you need a pipeline in the first place?

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Build a Model, Debate, Adjust, Debate, Adjust…

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].

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Build Customer Trust by Sending These 6 Emails

Vertical Response

When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? Here are six emails that help build customer trust. 1. Need some examples?

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

You can easily create videos for each stage of your customer’s buying journey, whether brand building and informational for the top of the funnel, product demonstrations for the middle of the funnel, or testimonials and case studies for the bottom of the funnel. Here are the most common questions I get asked here at Act-On: “How did you build your video production studio?”.

Video 93

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way. The New Management Foundation for Link Building.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. “We needed to get the right Marketing folks and the right Product Management folks together and we knew we needed Sales and the voice of the customer as well.”. Step #1. Step #2. Step #3.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. These are people who are actively seeking out information, products and services your website can provide. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. Locate Target Audience within Niche.

Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

Research has shown sleep might be the most important factor influencing our productivity. But this situation raises an important question: If you’re going to stay up late working, how do you stay productive? Below are 21 tips to help keep you productive into the early hours of the morning. 21 Tips to Stay Productive When You're Working at Night. 1) Practice yoga or meditation.

5 easy steps to building ongoing thought-leadership content

Sales Engine

Quantity is important in building library and getting found over time, but quality is what makes the difference in terms of an engaged readership. To build an engaged audience, you must understand who your buyers are, what their issues are, and where they get information from. Hubspot has a decent process for building buyer personas outlined here. 3. Start with a content audit.

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How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages.