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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection. Create an a-ha moment.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The importance of careful targeting is hard to overstate.

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Email Sender Name Best Practices for Marketing

Act-On

Reassuring your audience with a credible “From” address will help you build trust. This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam. That’s a major red flag for spam bots and filters. DON’T: Use an email address as the from name.

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Personal Injury Attorney SEO Strategies

seo.co

Personal injury lawyers face fierce competition in their markets. How important is SEO for personal injury attorneys? Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Consider that ⅓ of Internet searchers only click the first result on Google! SEO matters a lot.

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How Email Deliverability Affects Your Business

Marketing Insider Group

If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Make sure your email provider has private IPs. Use seed testing.

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Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way. Need some inspiration?