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B2B Memes

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Is Advertising in New Media Doomed?

B2B Memes

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. My point isn’t to say that tracking is always a good thing. It isn’t, particularly as used in a mass-media context.

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Is Advertising in New Media Doomed?

B2B Memes

At about 46 minutes in, the conversation turned to a recent dispute between Microsoft and the Apache Software Foundation involving the way websites track users with cookies , a key requirement for many online advertisers. My point isn’t to say that tracking is always a good thing. It isn’t, particularly as used in a mass-media context.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

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