Valasys

JUNE 12, 2019

However, the irony of the hour is that only 13% of the B2B marketers are very confident about their knowledge of Artificial Intelligence (Source: EverString and Heinz Marketing), though 71% of them aim to use artificial intelligence to improve personalization. The target audiences can also be further refined based on local SEO trends.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. How to Find Which Email Marketing Tool is the Best.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Marketing Insider Group

JANUARY 31, 2013

Launching and running two successful marketing businesses for eight years allowed me the personal satisfaction of building my own business and the professional satisfaction of helping my clients grow theirs. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

DemandBase

OCTOBER 10, 2018

the inventors of modern day ABM) regularly offer in-person ABM training. BUT … build up extra marketing activities around these events. During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Set the intention to get yourself educated.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

AUGUST 12, 2019

Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest? Valasys Media is a pioneer name amongst the B2B service providers across the globe.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

OCTOBER 24, 2019

Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns. Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Online advertising — Online ads can be used to build brand awareness or promote a specific product or service.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

JUNE 24, 2019

A research report by Deloitte depicted that customers expect transparency, control & personalization & therefore, giving customers full control over their research methodologies as well as buying decisions instills a sense of ease & trust which helps in optimizing conversions. Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 19, 2019

As per the performance of the metrics on LinkedIn several campaigns can be personalized to best match the requirements of the audiences on LinkedIn. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Q: Let us look toward 2021 and with that in mind, what guidance would you offer to marketers looking to build a strategy on data insights?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. But it caught consumers’ fancy and became a concept that transcended the brand.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

SEPTEMBER 10, 2019

Personalization lies at the heart of driving positive word of mouth referrals. Personalization drives results & flares up the stage for positive word of mouth referrals. Before, launching the product to the wider masses, the marketers need to build an aura of suspense & curiosity around their products or services.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 27, 2019

With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences. Email preference centers have been designed as a means of having the best of both the spheres viz. Wrapping It Up.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 30, 2019

Focus on Augmented Reality Marketing: AR marketing is an alternative for improved personalization. All our services have been engineered to help our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ClearVoice

APRIL 17, 2019

Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Think past the first thing that grabs you. Applied to life.” — 3M.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

SEPTEMBER 4, 2019

Thus, to build a strong & perennial sales pipeline, it is imperative for the marketers to leverage social media for various campaigns as well as to measure the success of their social endeavors, so as to align them with the ultimate goal of Return on Investment (ROI).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

I also tried to give the content a point of view/personality and accelerated our customer evidence initiatives, providing proof points to the benefits we were conveying. Which means we're more in sync with customers' needs, and we're building a tailored, relevant relationship with them. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Personalized Emails are being used by B2B companies nowadays. Personalization lies to the very core of Inbound Marketing.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

ClearVoice

APRIL 12, 2021

These groupings help marketers craft more effective messaging, making campaigns more personal, and hopefully, more effective.” ” Why the personalized approach works. Let’s face it, creating a personalized approach takes a lot more time than just creating a single ad or campaign and hoping for the best.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Each potential client requires a personalized plan that offers them the most relevant products and services. ABM & personalization. 5 Ways data analysis boosts B2B ROI. Sisense.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

Builds grander customer loyalty. Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Therefore, building-on existing accounts is a must. Highly personalized users’ experiences can be delivered if the marketers are informed of the latest B2B trends.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). resources, personalization, dynamic content, buying stage orientation, budget, diversification, quantification & substantial new addition.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55