B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Sooner or later that will change, but whether most of the journalists who have the experience to take advantage of the trend will actually do so is an open question. The Perils of Corporate-Personal Twitter Names.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

JULY 22, 2011

That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. I don’t think so.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. The answer, unfortunately, is not yet clear. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. The answer, unfortunately, is not yet clear. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Great question. Absolutely.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100