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Is Advertising in New Media Doomed?

B2B Memes

SEPTEMBER 26, 2012

As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. In practice, this means two things for publishers.

Advertisements 100
Advertisements Advertising Media Transparency 100
article thumbnail

Is Advertising in New Media Doomed?

B2B Memes

SEPTEMBER 26, 2012

As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. In practice, this means two things for publishers.

Advertisements 100
Advertisements Advertising Media Transparency 100
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