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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. Let’s take a closer look at how self-service portals work for employees.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

They want bespoke solutions marketed in an even more personalized way. At its heart is higher revenue generation through personalized marketing. Building a plan and seeing the results is satisfying. Customers want to feel heard, understood and have a connection. Account-based marketing (ABM) is taking over.

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

Navigate the Channel

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Several years ago, attending a trade show in person might have an attached goal of trying to meet more customers to schedule sales meetings at their headquarters.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

It’s a way for you to build more profitable customer relationships and increase your sales pipeline with high-fit target accounts. By leveraging the exegraphic data you found while building your target account list, you can also develop a more detailed picture of your ICP. The same concept applies to account based marketing.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

Inside Sales Rep Magic Twenty years ago, the inside sales rep was the person working phone magic day in and day out. Today, as communication portals have been invented and streamlined, the inside sales rep gig has expanded – but the essentials of the position remain the same. Why is personalization important in marketing?

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