Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 95

Digital Asset Management Personalization Enterprise Management Tagging 95

The Forward Observer

APRIL 19, 2024

This book is not about “building rapport,” “objection handling,” or “trial closes.” Being a good person and a good salesperson aren’t mutually exclusive. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Biznology

MARCH 5, 2021

The first piece on personal renewal and finding meaning provides much to reflect upon. Both podcasts are outstanding and well worth your listening time IMHO. Personal Renewal. Meaning is something you build into your life. ” Podcasts. As always, happy reading and listening!

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Biznology

MAY 2, 2019

Personalization: why do it? Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. 1:50 Ad agencies are building analytics platforms. Personalization: why do it?

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

The Forward Observer

JANUARY 12, 2024

What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. Douglas Burdett, host of The Marketing Book Podcast.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Confessions of a B2B Marketer

FEBRUARY 14, 2024

Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Personalization 52

Personalization Brand Identity Branding B2B 52

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Oktopost

NOVEMBER 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! How and why you should add developing your personal brand to your to-do list. Episode Summary.

Personalization 62

Personalization Brand Identity Branding Youtube 62

Televerde

MAY 7, 2020

Televerde Head of Operations Toby Parrish joins the Telecom Reseller Podcast to talk about weathering the Covid-19 storm. Listen to the podcast. >>> >>> The post Podcast: Televerde Rides Safely Through Storm by Building Organizational Trust appeared first on Televerde.

Ad Building 52

Ad Building Contacts Business Training 52

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? His TEDx talk on “The Secret to Building Confidence” was selected as an Editor’s Pick by the global TED organization.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Buffer

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” Start small and build up momentum as you grow your personal brand.

Rules 112

Rules Personalization Brand Identity Branding 112

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Zoominfo

JUNE 16, 2021

While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails 1. Get rid of any spammy content Would you open an email with the subject line, “Guess what we have in store for you!!”

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Because of that, we build all of our products at an individual level versus the household level. That brand will get specifically to that person. Todd: That’s a great point, Michelle.

First-Mover Advantage 52

First-Mover Advantage Personalization Multi-Channel Acquisitions 52

Confessions of a B2B Marketer

NOVEMBER 22, 2023

Guillaume Moubeche on LinkedIn Guillaume Moubeche's YouTube Channel Guillaume Moubeche's Newsletter Iempire's website Iemlist's website Iemwarm's website Iemcal's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Spending 52

Spending Personalization Brand Identity Branding 52

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

The Forward Observer

OCTOBER 13, 2023

This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions. Douglas Burdett, host of The Marketing Book Podcast. Guidance is also included on how to align content with various stages of the customer journey.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

ClickZ

APRIL 21, 2021

Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. I had been saved from this shipwreck by my personal brand.

Personalization 122

Personalization Brand Identity Branding Consulting 122

The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. Douglas Burdett, host of The Marketing Book Podcast. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Don’t know how to leave an iTunes review?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Outgrow

NOVEMBER 1, 2022

We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! The key to building long-term relationships. Why business writing is important in addition to building a trustworthy internet presence. EPISODE 089: Building a Marketing Funnel That Understands Your Audience.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Personalization. Personalized emails get much higher open rates. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services

SEPTEMBER 10, 2023

Confidence can feel like an elusive, innate personality trait when, in reality, it is the result of effort, focus and action. The post Confidence: The Key to Personal, Professional and Business Success appeared first on Trade Press Services. Confidence in yourself.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Thinkers360

APRIL 7, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Score: 39.78 34 Karen Hardy, Ed.D

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92