Writing on the Web

MAY 27, 2015

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. Congratulations, Di! They may even have an outline.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 17, 2014

. “Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? ” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. .” Their personality. Their credibility.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

FEBRUARY 26, 2016

Builds your credibility with prospects looking for the type of services you provide. Highlights your expertise and personality. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. Helps set you apart from your competition.

Google 100

Google Business SEO Keywords 100

Writing on the Web

JUNE 11, 2010

Fernandez is a blind person who’s trying to navigate the Web, read blogs and leave comments. I am a blind person trying to make it on the internet for over two years now, but its been a total nightmare for me due to the lack of accessibility [for blind people] on the ‘Net. I had been out of the office for several hours.

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

FEBRUARY 13, 2013

Here are some potential stumbling blocks that you might come across on your road to building a successful business blog, and their solutions: 1. Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. How much is too much?

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

AUGUST 19, 2011

You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. In other words, a ‘feeling’ person will pick up on emotions, personal sensations, memories, and imagine themselves experiencing something in the moment. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

MARCH 19, 2015

In order for you to believe me, in order for me to build trust with you that I have credibility and expertise in Writing on the Web, here’s an abbreviated version of why I write this blog. About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling'

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

AUGUST 1, 2012

I received this offer from Brian at ChamberofCommerce.com : Hi Patsi, My name is Brian, and I am in charge of building news/blogger relationships on behalf of ChamberofCommerce.com. Here’s how this email plays out: Introduce yourself and your function as it pertains to this email – why you’re contacting this person.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JUNE 16, 2015

He is specialized in link building and other SEO related activities. You can also find him on Twitter , Google+ and his personal blog. Good luck in your journey! Guest Author Bio : Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

MAY 11, 2012

If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. This helps build connections with others as well as engender goodwill.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Start with a Topic You Can Build On. Get Personal with Your Readers. Once they leave, it’s unlikely they will return.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MAY 1, 2013

Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.). Today, most of us operate our business and personal life online. Build business relationships. 10 Ways to Use Facebook as a List Building Tool.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

JUNE 4, 2015

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. This can include your own personal story of a turning point in your life. Traditional publishing barriers have fallen.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 11, 2014

Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Remember that a newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. Don’t assume your readers will automatically know who is sending the newsletter.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

DECEMBER 6, 2011

Your neuroplasticity , as the brain geeks call it, means you can move from an objective style that builds walls to content that sticks to emotions and subconscious longings. This style of writing allows you to engage more personally. It encourages you to tap into the “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Get new clients – Fan Pages allow you to engage people on a personal level via polls, contests, dialog… and create credibility and trust. Drum roll, please. Tweet This!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 24, 2013

No matter his personal life, he connected with universal needs for belonging and love. These are a few tips you can apply to your business and build a better blog that reflects your personality, values, and your own style. People wanted to believe him. Do you connect with your audience of blog readers? What do you think?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

MARCH 7, 2012

They tell a LinkedIn (LI) candidate that the person is qualified or recognized as a valued colleague that has or will add value to your business. Be sure that you can personally vouch for them. They also raise your credibility. Recommendations in LinkedIn are social proof. As such, be very clear about what you’re recommending.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

NOVEMBER 7, 2012

There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. How do you break out of blogger’s block ? Reaching customers on an individual level.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

FEBRUARY 26, 2014

Build the ebook content and transitions. It may be worthwhile to allude to a personal story, shocking statistic or provocative question you’ve shared earlier in your ebook. I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

SEPTEMBER 8, 2010

People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

MAY 15, 2015

If SEO and content marketing were to be considered as people, they would not be two individuals, but rather two personalities within the same individual. Link-building is the cornerstone of search engine optimization. SEO and CM are distinct yet inseparable. SEO wants links. CM creates links.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

NOVEMBER 15, 2011

Each of us faces similar challenges while striving to build an online reputation. Promote your business by promoting your personality. Explore your intended niche, your personal interests. Engaging in social media in any capacity can be quite intimidating. If you don’t know where to start, turn first to a little self discovery.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

JANUARY 3, 2014

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. This can include your own personal story of a turning point in your life. Traditional publishing barriers have fallen.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. But you can’t build relationships with people you don’t know. I feed information to them every day and respond to requests, even when I’m not actively marketing in person.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

NOVEMBER 6, 2013

If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. All of these services and suggestions are good for both business and personal bloggers. Why do you need to find great blogs to follow? It’s not only for inspiration. Photo Source).

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Be personal. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JULY 13, 2010

I did a survey on this in April, 2001: Readers say that getting traffic, building a list, and converting readers to clients are their biggest challenges. Quality content builds trust and connections with readers. Your content on your web pages and blogs must be clear, focused, yet personable. Get found: What does this mean?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

OCTOBER 3, 2012

Build your credibility by citing experts and knowing the research. Blog Content: Are you personal… or all business? You put in your two cents on a breaking news story or controversy. Always, however, relate it back to what’s relevant for your business blog’s readers and their lives. How to Write Like You Talk.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

JUNE 10, 2010

Each connection you make connects you to all of that person’s connections indirectly. If you have a business or personal blog, you can use LinkedIn’s blog tool to pull it onto your LI home page. In-person events. My Linked:Seattle group meets in person, and I’ve got to get to their events! The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. If you’re looking for a significant way to build your business and take it in the direction you choose, I highly recommend that you work with Suzanne. Jerry Kaup , MemberSurveys.com.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

SEPTEMBER 16, 2011

I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. This is really important for building relationships with the people you respect. I always start a post with a photo, usually from iStockPhoto.com.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. This is your opportunity to build more credibility, show what you know. Sharing personal stories works well here. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JUNE 29, 2010

or tech person? To build an email marketing list? building trust with customers. Are you running your website yourself? Or do you have help, like a V.A. What kind of results are you getting? How do business results compare from pre-WP to post-WP? Besides your website, what other systems do you use to do business?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 18, 2011

This is my personal favorite. Related posts: 10 Ways to Use Facebook as a List Building Tool. Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. 1. Use the networked blogs application. Tweet This!

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Tell a story of one person. Here’s what I see as an important shift in online marketing tactics. When marketers write content, they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100