| | | Measurable Marketing | |  Build + Personalization | 4 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING APRIL 18, 2012 Infographic: Finding the Right Social Platforms for Your Business Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. LinkedIn is best for showcasing professional accomplishments (including company wins and developments) and building connections with professionals in your industry. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. It's great for sharing blog posts, videos and photos, along with Q+A. The drawback? | MEASURABLE MARKETING JANUARY 13, 2012  Has Google Handed Market Share to Bing on a Silver Platter This Week? Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). Microsoft might be pulling its "build a competitor, then wait for the rivals to crumble" strategy as it did with Netscape, AOL, and Sony. | | | | | |
| MEASURABLE MARKETING SEPTEMBER 20, 2010  9 B2B Social Media Errors to Understand Before Jumping in They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. company that does nothing but spout organization-specific content won’t garner a relevant following or build relationships. | MEASURABLE MARKETING OCTOBER 4, 2010  Balancing Corporate and Personal Branding In the social media sphere, there is a constant struggle between building personal and professional brands online. Many employees (unless their job revolves around social media) find it difficult to keep up both a personal and corporate brand effectively. Social media accounts shouldn’t be the result of one person’s hard work. Get everyone involved. | |
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