KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. What are you doing to establish trust in your organization or even your personal brand today? Here are 18 ways you can build trust in your online network.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

JUNE 18, 2015

The key to creating a link building strategy that will endure algorithm updates is through quality relationships and content designed with your buyers and “link friendly” audiences in mind. In this post, I’ll talk about what elements of the link building request I focus on, in order to successfully start conversations.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” 12 Most Important Ways to Build Brand Advocates. References: Link Building & The Power Of The Customer.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

MAY 24, 2022

Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

OCTOBER 15, 2015

Depending on your business, a low-commitment action might include reading a blog post, watching an informational video, registering for a webinar, subscribing to an email list or providing small bits of personal data in exchange for access to exclusive content. 3 Steps To Build Trust for More Meaningful Customer Relationships.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

DECEMBER 5, 2013

So instead, here are 12 simple ways to build links through events: Pre-Show. While we don’t always love giving away our personal information, make sure to fill out your website URL info. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). Registration.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

AUGUST 4, 2021

Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs. In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

OCTOBER 15, 2020

About 24% are already building or testing journey maps, while 26% have and utilize defined journey maps. Making Strides in Personalizing the Customer Experience. Adobe conducted its 2020 personalization survey, and data indicated that 83% of marketers believe that personalization is differentiating.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

NOVEMBER 3, 2021

About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years. In the first quarter of 2021, about 81% of marketers said they had expected personalized marketing to have a direct influence on their overall strategy.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

JUNE 22, 2022

Additionally, 93% of B2B buyers claim that video is critical when it comes to building trust in a brand. Video allows organizations to showcase their brand’s personality, voice, and values as well as seamlessly walk potential buyers through otherwise complicated product and service offerings,” wrote the authors of the report.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 6, 2014

DK: I guess just that, in today’s landscape, mobile is becoming very personal and there’s the opportunity to relate to an individual and establish a one-to-one relationship. Any final takeaways you’d want to share?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

DECEMBER 8, 2020

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

KoMarketing Associates

FEBRUARY 13, 2020

Build a data-driven strategy. We know that data is absolutely essential for delivering personalized customer experiences. I’ll be diving into the importance of providing personalized customer experiences in a moment but, first, let’s talk about the common challenges marketers are up against. Let’s jump into the details.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. Not being able to offer in-person events has had many consequences.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. A lot has changed since KoMarketing was essentially a six-person team in a small office in Waltham, Massachusetts.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships. Brands realize it’s about bonding, not branding.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

KoMarketing Associates

AUGUST 13, 2019

personalization. Tailored and personalized programs and campaigns based on deep customer insight (if customers get the same experience and inside-out messaging, it’s not ABM!)” ABM is as much about expanding relationships with the right companies as it is about finding new companies to build a relationship with.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

personalization. Tailored and personalized programs and campaigns based on deep customer insight (if customers get the same experience and inside-out messaging, it’s not ABM!)” ABM is as much about expanding relationships with the right companies as it is about finding new companies to build a relationship with.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

JANUARY 21, 2020

Here are two key pieces to keep in mind when building out your paid strategy this year: . As you build out your paid social media strategy for 2020, hone in on customization. This tactic offers a more personalized, customer service-centric approach than traditional social advertising. Audience Segmentation. Live video.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . It can also help you implement marketing personalization if that’s on your radar. Need help building an effective B2B lead generation campaign?

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 17, 2019

93% of companies with an advanced personalization strategy have experienced revenue growth. 78% of those with a full or partially personalization strategy have also seen growth in revenue. Monetate’s stat also speaks to the powerful nature of personalized content strategies. Source: Monetate. Use Marketing Budgets Wisely.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

OCTOBER 18, 2017

When it comes to making purchase decisions, a personal brand reference appears to matter to B2B buyers. About 61 percent of North American B2B buyers claim that when they have a personal brand preference, they are more likely to buy a B2B product or service for business.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

MAY 23, 2017

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Build Brand Awareness & Loyalty. Show Your Brand’s Personality. Get Noticed by Prospects. Answer the Questions People Are Asking.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 4, 2018

From analyzing and understanding the behaviors of an audience to targeting the right person at the right place and measuring the performance afterward, location can be used every step of the way to maximize results.”. By understanding an audience, marketers can tailor creative and delivery strategies to reach them most effectively.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

KoMarketing Associates

JULY 2, 2020

It’s also very effective to have the person in your ad point to the call to action. Also note that this is a real person, not a model. And it’s (obviously) a photo of a person. This webinar ad on LinkedIn does a nice job of building interest by showing the faces of everyone who will be presenting in the webinar.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

NOVEMBER 1, 2018

Nurturing is about building human relationships, not just moving leads through a funnel.”. Nearly 77% of the most successful content marketers now uses personas for marketing purposes — how is personalization increasingly playing a role in the level of success content marketers are finding? Provide value where and when you can.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

APRIL 13, 2017

Marketers Benefit from More Personalized Video Content. When it comes to making improvements to video content and ROI, previous research indicates that there’s value in personalization.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Ad Frequency 136

KoMarketing Associates

JUNE 20, 2019

The answer lies in link building, which is among the #1 ranking factor. B2B link-building strategies that really work. Additionally, you need to understand that a good link-builder is a person that possesses excellent communication skills. Building links with the help of your industry influencers. Send outreach emails.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 21, 2016

There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face.

Forecasting 120

Forecasting Conference Content Vendors 120

KoMarketing Associates

MAY 8, 2017

As marketers look for ways to provide more video ROI to their clients, brands may benefit from personalized content. The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized video efforts.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236