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Kaon

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How To: Build loyalty through customer engagement

Kaon

The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction. This emotion builds a visceral connection to the experience. To acquire, delight and retain customers, companies have to think and act in a more strategic way.

Loyalty 100
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Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Siemens Building Technologies: Communicator Award of Distinction, Integrated Campaign, B2B. The application effectively communicates relevant information to a wide variety of decision-makers and influencers involved in solving critical smart building challenges. Kaon’s application for Siemens: [link].

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. With many inclined to avoid travel and in-person contact, companies will need to provide alternatives that both incentivize ongoing business and approximate ordinary practices safely.

Product 162
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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154
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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

Siemens Building Technology recently earned a Communicator Award for its interactive application, which offers actionable insights and information to help customers understand the benefits of smart buildings. This is what communicates your value, builds your credibility and inevitably closes deals.

B2B Sales 113
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Face-to-Face Selling Is Still Effective

Kaon

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience.

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Augmented reality is the technology that “places” digital objects and data into a person’s view of the real world. Virtual reality is the technology that “places” a person into a digital environment. Mixed reality is the term that has come to mean the technology that uses some aspects of both augmented reality and virtual reality.].