Remove build

Chris Koch

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

article thumbnail

2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build emotional engagement in B2B marketing

Chris Koch

Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. Even making a cat more like a person works.) But for all of these things to hit, customers need to be able to connect them to people. Ever wonder why Sockington is so popular?

article thumbnail

Why you need to turn your customers into stalkers

Chris Koch

The social media noise is personal. The characteristic that stands out is that these channels are all more personal than more traditional content. We spend millions to build brands, why do we want to let individuals horn in on the action with their own brands? All of the best blogs are personal.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. I’m not a slut, I’m a snob. I’m more of a snob.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. I’m not a slut, I’m a snob. I’m more of a snob.

article thumbnail

Do too many cooks spoil the blog?

Chris Koch

And the brand or the issue that the brand wants to promote (say cloud computing, for example) remains the focal point of the blog rather than a particular personality. Individuals can afford to play it safe if they want to build and keep their audiences. There is also less disruption when a blogger leaves the fold.

Blogger 100