Remove build

B2B Memes

article thumbnail

Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. The Perils of Corporate-Personal Twitter Names.

article thumbnail

Does Danger Lurk in the Language of Social Media?

B2B Memes

That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. I don’t think so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book.

article thumbnail

Managing Your Career in the Social Media Era: Sources

B2B Memes

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media.

article thumbnail

Is Advertising in New Media Doomed?

B2B Memes

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. My point isn’t to say that tracking is always a good thing.

article thumbnail

Is Advertising in New Media Doomed?

B2B Memes

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. My point isn’t to say that tracking is always a good thing.

article thumbnail

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100